Rhimal is a design management firm dedicated to forging an effective link between design and industry as a first step towards uplifting the design fields in Egypt and the Middle East to their rightful place as a key asset for business and cultural competitiveness.

Rhimal develops functional partnerships with both the design and the industrial communities as a means towards creating a mutually beneficial common language for cooperation and support. Functionally it achieves this through its four interdependent arms that cross the wide spectrum of design fields:

Our Goals & Objectives

On a strategic level, our objectives are focused on four corners:

1.Introduce “Design as a Culture”

• To introduce the concept of “Design as a Culture” through the mechanisms and strategies of effective education to promote public and professional awareness;
• To have a pivotal role in the evolution of the design fields in Egypt and the region;

2.Become a “Bridge” for designers

Rhimal acts as a bridge between:

• designers and industry
• designers and the decision makers
• designers and the community at large
• designers and academia
• designers and designers
• local and the international design communities

3.Establish an “International Presence”

• To promote and nurture an international brand name representing local design;
• To provide connections, support, and services to talented designers with similar goals to reach out for a global outlook;

4.Foster “Young Talents”

• To build an impressive intellectual and creative capital, Rhimal becomes a haven and a centre for attracting and fostering young and talented designers;